STRAIGHT/CURVE: REDEFINING BODY IMAGE

 

Bring Straight/Curve: Redefining Body Image to YOUR school or community. 

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WHAT IS BODY IMAGE?

Body image is an intellectual or idealized image of what one’s body is – or should look like. It is sometimes misconceived, and influenced heavily by the fashion industry, media and society. Negative body image can lead to illness, under performance and low self esteem.

THE FACTS:

90% of women and young girls say they do not feel represented by the fashion industry or media, and the imagery they are consuming on a daily basis makes them feel “disgusting” and “less than”. This is leading to the biggest public health crisis of recent years in the United States.

OUR GOAL.

Straight/Curve can combat negative body image, low self esteem and under performance among girls by giving teenagers and women the language to talk about body image, implicit bias and representation – topics they are deeply interested in but may be uncomfortable talking about.

"I know plenty of women that are a size zero and naturally that way, but to say that that's the only beauty that should be showcased is not realistic and hurts our society."

Leah Kelley (model)

Synopsis

Ninety percent of women and young girls say they do not feel represented in the fashion industry or in media, and that the imagery they consume on a daily basis makes them feel “disgusting” and “less than”. 

The exciting new documentary Straight/Curve examines the industries and obstacles responsible for this body image crisis and showcases the dynamic leaders fighting for more diversity of size, race and age.

At a time when our brain processes images 60,000 times faster than words Straight/Curve sets out to change the imagery we are seeing and to bolster a movement that is redefining society’s unrealistic and dangerous standards of beauty to impact society at large.

"Straight/Curve is a must-see film about why representation matters, and how far we still have to go."

Hannah Ongley (i-D Magazine)

Press

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Our Team

Jenny McQuaile

Jenny McQuaile

Director/ Producer

Jenny McQuaile is an award-winning NYC-based journalist and documentary filmmaker. She began her career in journalism in Ireland and London and moved to New York to pursue a career in film. She has worked in production on major TV series and feature films such as Steven Soderberg’s “The Knick”, “Annie”, “Blue Bloods” “About Ray” and “The Bleeder”.

Jenny is an Associate Producer on “The World Cup Project”, a TV documentary series about 11 countries around the world that use soccer for social change. She directed and edited three episodes of the series including “Laces”, set in Liberia, that won Best Documentary Short at the NYLA International Film Festival in 2015, and was an Official Selection at The Lighthouse International Film Festival. She co-directed the feature length documentary "Power of Play" also set in Liberia. She is a member of the Irish Film and TV Academy.

Jessica Lewis

Jessica Lewis

Producer

Jessica Lewis is a model and body image expert with a strong focus on women and the media. A Toronto native, she began straight modeling at the age of 15 and was soon shooting for major worldwide publications including Italian Vogue, W and Elle and walking runways around the world for designers including Alexander Wang and Burberry. In 2011, after 10 years working both high end and commercial fashion around the world, Jessica took a break and came back as a plus-size model.

Jessica recently became a board certified health coach (RHC) and has contributed articles in Cosmopolitan, Italian Vogue, The Huffington Post among many others on the topic of body image initiatives and campaigns. She is also a board member at the prestigious Fashion Group International Toronto (FGI).

Yael Melamede

Yael Melamede

Producer

Yael Melamede is the co-founder of SALTY Features - an independent production company based in NYC whose goal is to create media that is provocative, entertaining and enhances the world. SALTY’s previous film and Melamede’s directorial debut "(Dis)Honesty – The Truth About Lies" was released to great critical acclaim in May 2015.

SALTY’s other films include "Inocente", directed by Sean and Andrea Fine, winner of the 2013 Academy Award for Best Documentary Short; "When I Walk", directed by Jason DaSiliva, winner of the 2015 Documentary Emmy; and "Desert Runners", directed by Jennifer Steinman, winner of multiple awards in the US and around the world. Other producing credits include: "Brief Interviews with Hideous Men", "The Inner Life of Martin Frost", "My Architect", nominated for an Academy Award in 2004.

Melamede was trained as an architect before becoming a filmmaker.

"I don't call this a movement, I call this evolution."

Gary Dakin (agent JAG Models)

"This documentary on body diversity will change the way you think about yourself."

Lauren Chan (Glamour)

Some Facts

Percent of teens define ideal body image as what they see in fashion magazines.
Percent of women naturally posses the body type often portrayed in the media.
Percent of women are unhappy with their bodies and diet to achieve their ideal body shape.
Billion dollars is expected to be earned in the global weight loss industry this year.

Supporters

Lane Bryant

Sophie Theallet

Glamour Magazine

CFDA

Aerie

New York University

Full Beauty

Tim Gunn

JAG Models

Refinery 29

Good Morning America

Fordham University

I Am That Girl

The Geena Davis Institute

Fashion Institute of Technology

Syracuse University

The Model Alliance

National Eating Disorder Association

Ro*co Films

Redbook Magazine

Girl Up

ProSocial

Cosmopolitan Magazine

Muse Models

Penningtons

Lambda Pi Eta

The Movemeant Foundation

Stylelikeu

EPIX

Laird & Partners

Elle Magazine

Addition Elle

Beyond Yoga

Women You Should Know

Lululemon

Vogue Magazine

Parsons The New School

Mic

People Magazine

National Association for Media Literacy Education

Bustle

TUGG

Instagram

Harvard School of Public Health

Chromat

Christian Siriano

Elloqui

Dove

Teen Vogue

Girl Gaze

Bustle

Prabal Gurung

The Kit

Fortnight

Media Smarts

Beauty Redefined