Ninety percent of women and young girls say they do not feel represented in the fashion industry or in media, and that the imagery they consume on a daily basis makes them feel “disgusting” and “less than”. 

The exciting new documentary Straight/Curve examines the industries and obstacles responsible for this body image crisis and showcases the dynamic leaders fighting for more diversity of size, race and age.

At a time when our brain processes images 60,000 times faster than words Straight/Curve sets out to change the imagery we are seeing and to bolster a movement that is redefining society’s unrealistic and dangerous standards of beauty to impact society at large.

Announcing: Straight/Curve & Project HEAL Partnership

Los Angeles Screening

Film screening at 6:45 PM PST
Panel discussion starting at 8:15 PM PST

We Work Century City
10250 Constellation Blvd
Los Angeles, CA 90067

Click here to purchase your ticket

New York City Screening

Film screening at 7:00 PM EST
Panel discussion starting at 8:30 PM 3ST

Trevor Day School
312 East 95th Street
New York, NY 10128

Click here to purchase your ticket

Even if you’re not in NYC or LA you still have a chance to attend one of Project HEAL’s screenings during Eating Disorders Awareness Week on March 1st. Click through the links below to find another Project HEAL Chapter that is hosting a screening.

Boston Chapter
Chicago Chapter
San Francisco Chapter
San Diego Chapter
Seattle Chapter
Toronto Chapter
University of Delaware
University of Pennsylvania
University of Pittsburgh Chapter
West Virginia University


Click here for more screenings and events.

Bring Straight/Curve: Redefining Body Image to YOUR School or Community

For more information about bringing Straight/Curve: Redefining Body Image to your community, please visit our “Host a Screening” page.

“We want Straight/Curve to be required viewing at every public health and design school.”

– Harvard T.H. Chan School of Public Health


“Straight/Curve isn’t just another film about body image. It provides an empowering look into how to make real change in the fashion industry. These changes can have lasting effects on how women and girls see themselves. The film should be required for high school and college classrooms.”

 – Gonzaga University


“In a time when our students are spending more time with media than ever before, it is crucial that they (and we) redefine beauty and reject the unrealistic standards of perfection. Straight/Curve begins this redefinition by taking a critical look at the narrow definition of beauty in the fashion industry.  Viewers will leave this film feeling energized to look at themselves and the mediated world around them differently and the impenetrable fashion industry may also join in critically reassessing its values”

 – Cedar Crest College


“Straight/Curve offers an inspiring portrayal of how a determined group of people can join together to fight for what’s right, even if it means having to change our whole society and fundamentally how we see the value of other people and ourselves. The film spurred a great discussion on fat activism, stigma, and health equity among the students, researchers, and eating disorders professionals who attended our screening at the Harvard T.H. Chan School of Public Health.”

– S. Bryn Austin, ScD, Director, Strategic Training Initiative for the Prevention of Eating Disorders, Harvard T.H. Chan School of Public Health and Boston Children’s Hospital


“Straight/Curve: Redefining Body Image is a film that should be shown on more college campuses, exposed to larger audiences…People, especially a primary college student demographic, should be determined to learn about this issue so we as a whole can be educated and come together to stop it.”

– Her Campus at Bryant University

Sign up to receive updates on the film and future screening opportunities.

If you’re interested in screening the film for your school, company or organization email us at


Body image is an intellectual or idealized image of what one’s body is – or should look like. It is sometimes misconceived, and influenced heavily by the fashion industry, media and society. Negative body image can lead to illness, under performance and low self esteem.


90% of women and young girls say they do not feel represented by the fashion industry or media, and the imagery they are consuming on a daily basis makes them feel “disgusting” and “less than”. This is leading to the biggest public health crisis of recent years in the United States.


Straight/Curve can combat negative body image, low self esteem and under performance among girls by giving teenagers and women the language to talk about body image, implicit bias and representation – topics they are deeply interested in but may be uncomfortable talking about.

"I know plenty of women that are a size zero and naturally that way, but to say that that's the only beauty that should be showcased is not realistic and hurts our society."

Leah Kelley (model)


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Our Team

Jenny McQuaile

Jenny McQuaile

Director/ Producer

Jenny McQuaile is an award-winning NYC-based journalist and documentary filmmaker. She began her career in journalism in Ireland and London and moved to New York to pursue a career in film. She has worked in production on major TV series and feature films such as Steven Soderberg’s “The Knick”, “Annie”, “Blue Bloods” “About Ray” and “The Bleeder”.

Jenny is an Associate Producer on “The World Cup Project”, a TV documentary series about 11 countries around the world that use soccer for social change. She directed and edited three episodes of the series including “Laces”, set in Liberia, that won Best Documentary Short at the NYLA International Film Festival in 2015, and was an Official Selection at The Lighthouse International Film Festival. She co-directed the feature length documentary "Power of Play" also set in Liberia. She is a member of the Irish Film and TV Academy.

Jessica Lewis

Jessica Lewis


Jessica Lewis is a model and body image expert with a strong focus on women and the media. A Toronto native, she began straight modeling at the age of 15 and was soon shooting for major worldwide publications including Italian Vogue, W and Elle and walking runways around the world for designers including Alexander Wang and Burberry. In 2011, after 10 years working both high end and commercial fashion around the world, Jessica took a break and came back as a plus-size model.

Jessica recently became a board certified health coach (RHC) and has contributed articles in Cosmopolitan, Italian Vogue, The Huffington Post among many others on the topic of body image initiatives and campaigns. She is also a board member at the prestigious Fashion Group International Toronto (FGI).

Yael Melamede

Yael Melamede


Yael Melamede is the co-founder of SALTY Features - an independent production company based in NYC whose goal is to create media that is provocative, entertaining and enhances the world. SALTY’s previous film and Melamede’s directorial debut "(Dis)Honesty – The Truth About Lies" was released to great critical acclaim in May 2015.

SALTY’s other films include "Inocente", directed by Sean and Andrea Fine, winner of the 2013 Academy Award for Best Documentary Short; "When I Walk", directed by Jason DaSiliva, winner of the 2015 Documentary Emmy; and "Desert Runners", directed by Jennifer Steinman, winner of multiple awards in the US and around the world. Other producing credits include: "Brief Interviews with Hideous Men", "The Inner Life of Martin Frost", "My Architect", nominated for an Academy Award in 2004.

Melamede was trained as an architect before becoming a filmmaker.

"I don't call this a movement, I call this evolution."

Gary Dakin (agent JAG Models)

"This documentary on body diversity will change the way you think about yourself."

Lauren Chan (Glamour)

Some Facts

Percent of teens define ideal body image as what they see in fashion magazines.
Percent of women naturally posses the body type often portrayed in the media.
Percent of women are unhappy with their bodies and diet to achieve their ideal body shape.
Billion dollars is expected to be earned in the global weight loss industry this year.


Lane Bryant

Sophie Theallet

Glamour Magazine



New York University

Full Beauty

Tim Gunn

JAG Models

Refinery 29

Good Morning America

Fordham University

I Am That Girl

The Geena Davis Institute

Fashion Institute of Technology

Syracuse University

The Model Alliance

National Eating Disorder Association

Ro*co Films

Redbook Magazine

Girl Up


Cosmopolitan Magazine

Muse Models


Lambda Pi Eta

The Movemeant Foundation



Laird & Partners

Elle Magazine

Addition Elle

Beyond Yoga

Women You Should Know


Vogue Magazine

Parsons The New School


People Magazine

National Association for Media Literacy Education




Harvard School of Public Health


Christian Siriano



Teen Vogue

Girl Gaze


Prabal Gurung

The Kit


Media Smarts

Beauty Redefined