Body image is an intellectual or idealized image of what one’s body is – or should look like. It is sometimes misconceived, and influenced heavily by the fashion industry, media and society. Negative body image can lead to illness, under performance and low self esteem.


90% of women and young girls say they do not feel represented by the fashion industry or media, and the imagery they are consuming on a daily basis makes them feel “disgusting” and “less than”. This is leading to the biggest public health crisis of recent years in the United States.


Straight/Curve can combat negative body image, low self esteem and under performance among girls by giving teenagers and women the language to talk about body image, implicit bias and representation – topics they are deeply interested in but may be uncomfortable talking about.

"I know plenty of women that are a size zero and naturally that way, but to say that that's the only beauty that should be showcased is not realistic and hurts our society."

Leah Kelley (model)


Straight/Curve examines the current trends around female body image and showcases the pioneering women, and men, fighting to redefine society’s unrealistic and dangerous standards of beauty.

Studies show that 90% of women and young girls do NOT feel represented in fashion or the media. Straight/Curve  examines the industries and obstacles responsible for this negative body image and follows the people fighting to change it.  The film sets out to alter the imagery we are seeing in a groundbreaking photo shoot that forms the narrative spine of the film.  

In the midst of this diversity revolution, Straight/Curve poses the critical question: what is standing in the way of more diversity and inclusivity of size, age and race in the fashion industry and media. The film will entertain, inform and bolster a growing movement that demands a healthier and more realistic body image for women and girls.

"Straight/Curve is a must-see film about why representation matters, and how far we still have to go."

Hannah Ongley (i-D Magazine)

Our Team

Jenny McQuaile

Jenny McQuaile

Director/ Producer

Jenny McQuaile is an award-winning NYC-based journalist and documentary filmmaker. She began her career in journalism in Ireland and London and moved to New York to pursue a career in film. She has worked in production on major TV series and feature films such as Steven Soderberg’s “The Knick”, “Annie”, “Blue Bloods” “About Ray” and “The Bleeder”.

Jenny is an Associate Producer on “The World Cup Project”, a TV documentary series about 11 countries around the world that use soccer for social change. She directed and edited three episodes of the series including “Laces”, set in Liberia, that won Best Documentary Short at the NYLA International Film Festival in 2015, and was an Official Selection at The Lighthouse International Film Festival. She co-directed the feature length documentary "Power of Play" also set in Liberia. She is a member of the Irish Film and TV Academy.

Jessica Lewis

Jessica Lewis


Jessica Lewis is a model and body image expert with a strong focus on women and the media. A Toronto native, she began straight modeling at the age of 15 and was soon shooting for major worldwide publications including Italian Vogue, W and Elle and walking runways around the world for designers including Alexander Wang and Burberry. In 2011, after 10 years working both high end and commercial fashion around the world, Jessica took a break and came back as a plus-size model.

Jessica recently became a board certified health coach (RHC) and has contributed articles in Cosmopolitan, Italian Vogue, The Huffington Post among many others on the topic of body image initiatives and campaigns. She is also a board member at the prestigious Fashion Group International Toronto (FGI).

Yael Melamede

Yael Melamede


Yael Melamede is the co-founder of SALTY Features - an independent production company based in NYC whose goal is to create media that is provocative, entertaining and enhances the world.  Melamede’s newest film and directorial debut “(Dis)Honesty - The Truth About Lies” was released to great critical acclaim in May 2015.

Melamede’s recent films include INOCENTE, directed by Sean and Andrea Fine, winner of the 2013 Academy Award for Best Documentary Short; WHEN I WALK, directed by Jason DaSilva, winner of a 2015 News and Documentary Emmy; and DESERT RUNNERS, directed by Jennifer Steinman, winner of multiple awards in the US and around the world. Other producing credits include: BRIEF INTERVIEWS WITH HIDEOUS MEN, THE INNER LIFE OF MARTIN FROST, and MY ARCHITECT, nominated for an Academy Award in 2004.  Melamede was trained as an architect before becoming a filmmaker.

"I don't call this a movement, I call this evolution."

Gary Dakin (agent JAG Models)

"This documentary on body diversity will change the way you think about yourself."

Lauren Chan (Glamour)

Some Facts

Percent of teens define ideal body image as what they see in fashion magazines.
Percent of women naturally posses the body type often portrayed in the media.
Percent of women are unhappy with their bodies and diet to achieve their ideal body shape.
Billion dollars is expected to be earned in the global weight loss industry this year.


Lane Bryant

Sophie Theallet

Glamour Magazine



New York University


Tim Gunn

Fashion Institute of Technology

Syracuse University

The Model Alliance

National Eating Disorder Association

Hey Gorgeous


Girl Up


Laird & Partners

Elle Canada

Addition Elle

Beyond Yoga

Women You Should Know

Girl Be Heard

Parsons The New School



Harvard School of Public Health


Christian Siriano


Runway Riot

Body Labs

I Am That Girl


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